Interning at BMW Skylab was an eye-opening experience that deepened my understanding of future mobility and human-computer interaction in the automotive industry. It was both a challenge and an opportunity to push the boundaries of in-car UX, blending research, design, and user testing to shape the next generation of driving experiences.
A major part of my work involved researching current trends and forecasting the next generation of in-car interaction. I studied how advancements in AI, voice interfaces, and multimodal interaction could enhance both driver and passenger experiences. This research laid the foundation for conceptualizing new interaction models tailored for future mobility scenarios.I also contributed to structuring information architecture and designing interaction flows—ensuring that in-car systems were not only functional but also intuitive and seamless. Instead of working on high-fidelity prototypes, I focused on concept development and usability testing, validating ideas through iteration and experimentation.
Communicating design ideas clearly was crucial in this fast-paced, cross-functional environment. I worked closely with engineers and researchers to translate complex interaction concepts into actionable design solutions, ensuring seamless execution. Through presentations, documentation, and iterative discussions, I refined my ability to articulate design decisions and advocate for user-centered approaches.
This internship was more than just a learning experience—it was an opportunity to contribute to the evolving landscape of in-car interaction. It reinforced my passion for designing experiences that are not only functional but also forward-thinking and human-centered.